Forth Day- 0% bounce rate and Data Studio Reports

Yesterday, I attended the Wednesday Weekly Meeting and presented that I believe 0% bounce rate means a very good outstanding about the website performance. Then Mr. Gibson and Mr. Russ gave me a feedback that both 0% and 100% bounce rate don't really mean a good outstanding performance and you might want to check if there was something wrong with your system.

Today, I gave this feedback back to Ben and Ben took it seriously starting to check the system. I hope I could at least help IndustryStar at some point because learning Google Analytics is a part of the Internship, but to me, I would like to make myself useful at least trying to help them make some progress about some projects.

Then, Ben suggested me to create 2 actual data studio reports for IndustryStar.

(1) Compare the data from June 6th, 2015 through June 5th, 2016
(2) Compare the data from June 5th, 2016 through June 6th, 2017

and below were my achievements

I asked Ben if I could post them on my blog and he said sure you could, you did them!!

Third Day-Custom Reports and Import Subscribers Mailing List

Today, when I showed up, Ben showed me how to track my blogs through Google Analytics very patiently and we also successfully linked my blogs to my Linkedin.

Then, he said how about creating an actual Google Analytics report to me now? He said I would like to see how much traffic from Linkedin for our Top 10 Blog posts. He said you probably needed some time to create it, please feel free to ask questions.

When I started it, I went to the left tool bar
#1 Verify social as a traffic Driver
 go to Acquisition > All Traffic > Channels

then it shows all the social media traffic including Facebook, Linkedin, Twitter, etc.
I clicked the Linkedin button and saw the percentage of all the pages, then I put specific "blog" to narrow down the range, adding a chart to make it more visible.

Then I went to Customization >  Custom Reports

After that I showed it to Ben, after reviewing it, he said we could come to the next step. While we were discussing more Google Analytics, we realized there were some small features had been updated so sometimes we might try several times to figure out how to get the actual reports.

In the afternoon, Ben first guided me to make a data entry about all the subscribers and then taught me how to import all the subscribers through MailChimp. It was really fun to learn a lot during five hours and we even had time to discuss the design of different people's business cards. He also suggested me a book about the beauty of the design. I would read it for fun sometime later.

Second Day-How to post news online

Today, Ben taught me how to post news on the company's website.

Since IndustryStar is named to Feedspot's top-75 supply chain blogs, it's exciting to post this news on the company's website. We used WordPress with a URL link and a logo designed by Samantha. And then, posted it online and here's the link http://blog.feedspot.com/supply_chain_blogs/.

After that, Ben gave me the Google Analytics textbook which he highlighted many important paragraphs in it. He said, "have a good preparation and whenever you have questions, please feel free to ask me". I made a wish to pass it at the first time, maybe??

First Day-Break the Ice

The first day I met my manager Ben and my team member Samantha who would work with me through the whole internship. I was very excited about this internship because digital marketing is a brand new world to me, which is different from my previous experiences like Finance and Web Application.

Ben first showed us around the office while giving us a brief introduction of IndustryStar and then introduced us to the current employees. Second, he demonstrated the Google Analytics Reports he created so far and showed us the functions of Google Analytics each one step by step in case we could have a basic understanding of what Google Analytics looked like and how we would work on the projects through Google Analytics.

In the afternoon, I joined the first Wednesday weekly meeting and met Mr. Gibson, Mr. Merz, and Mrs. Brown along with all the interns who were selected this year. Everyone was introduced by their team members and I believe this was the way to break the ice as soon as possible since most of the interns haven't known each other before.

Both Ben and Samantha are very easy-going. Hope I will learn a lot through the Digital Summer Clinic Internship 2017.